Concepts to update Walmart's in-store game marketing efforts. The goal is to move everything from a central location, and create individual brand experiences with attractors based upon each game system. I created a modular approach, so it could be easily implemented and curated across hundreds of stores. This approach is designed to be more consumer friendly with clear shopping areas defined by each video game system.
Above are wireframe roughs to ensure we have the elements important to Walmart represented in the final design.
The TV and video game demo area opens up sponsorship opportunities with television vendors and game companies.
A "Game of the Month" area adds another POP designed to build customer awareness for popular games, and it adds a modular way for game publishers to showcase their most important titles.
The new display areas also play up Walmart's in-house game marketing brand, GameCenter. This area would be staffed by special game expert employees, who act as the connective tissue between the in-store magazine, pre-order program, Launch Day boxes, and digital mobile device Launch Day apps.