Launch Day Apps are title specific mobile device experiences created to build excitement and pre-orders around a title before the game is available in Walmart stores.
I'm responsible for the look and feel, interface elements, digital magazine editorial teams, and developer liaison for nearly thirty Launch Day Apps.
Above are screen captures of the sections available to the readers.
Launch Day app features include: up to the minute news feeds with original editorial content, stories curated from social media, photos, exclusive videos, contests, ability to download Walmart GameCenter Magazine, plus an exclusive digital magazine featuring a behind the scenes look at the making of the video game.
Launch Day app features include: up to the minute news feeds with original editorial content, stories curated from social media, photos, exclusive videos, contests, ability to download Walmart GameCenter Magazine, plus an exclusive digital magazine featuring a behind the scenes look at the making of the video game.